TwoFeetMarketing 365: Day 26

Its the last day of this month's Sunday so I wanted to re-emphise the importance of rest. A lot of our European neighbours work less hours but are more productive - so perhaps we should follow this model too. Look at your schedule this week and see what you can do better. And always remember it is better to work SMART than hard. Happy Sunday all!

TwoFeetMarketing 365: Day 25

web designer mistakes
Giveaways are a great way for you to connect with your audiences. However, they can be a minefield of legal challenges as well. So to ensure you aren't accused of being unfair or that the prize doesn't exist, create a series of terms and conditions for each giveaway you create. These don't have to be long, and you can always use free templates that are available on the internet. Just be sure you've covered your business' interests.

TwoFeetMarketing 365: Day 24

Following from yesterday’s idea about running a competition…the next aspect to decide is what you wish to offer the winner, e.g. a service, a product, an item, an ebook etc. There are many considerations when planning your prize dependent on your business and situation, here is a sample: What you can afford to give away (in time and money)? How long a service would run for, how much of a product you wish to offer/ what size, etc.? What will you need from the winner? Are you rest...

TwoFeetMarketing 365: Day 23

Have you considered running a competition to encourage people to connect with your brand? At TwoFeetMarketing we are launching a competition from tomorrow and throughout March, to encourage people to follow us on Facebook. Today, decide if this is something you could benefit from and if so, what actions would you like to encourage, e.g. Facebook likes, Facebook and Twitter followers, signing up to your mailing list? Follow us over the next few TFM 365 updates, for the next steps.

TwoFeetMarketing 365: Day 22

seo tricks sign
Your front page is important. Without a good start to your website, you can’t hope to rank well on search engines or attract customers to make a purchase. There are many factors to consider and what positively impacts one, might negatively impact the other. But when in doubt, remember the visitor should always come first. So take a look at your website today – could you improve the front page?

TwoFeetMarketing 365: Day 21

Sales are important for a business and sales people receive most of their pay from making sales. However, this has a negative impact on your business’ prominence. Salespeople are so interested in reaching numerous people so they can increase their chance of making a sale; that they forget to qualify their leads. The number of times people attempt to sell digital marketing to an online marketing company or bookkeeping services to an accountant is outstanding. Most of the time, these incidents ...

TwoFeetMarketing 365: Day 18

social media campaigns
Those who read the news might have saw the terrible mistake The London Dungeons made on Valentine’s day. Their online campaign was slammed for being offensive. While they’ve removed the Tweets, they are still floating around the internet, thanks to screen shots. It is important to remember this. Whatever you put on the internet will remain there is someone sees it. So always think twice about your content and ask the important question – will it offend someone?