Content-length-social-share

Does Content Length Affect Social Shares?

One of the most commonly asked questions is whether the length affects the number of times content is shared? This is a tricky question; there are several elements that may affect the number of shares content generates. However, it is generally accepted that content length does form part of the equation. There is some anecdotal […]

social media statistics

Social Media Statistics: The Basics To Monitor

Social media is one of the best traffic generators for your organisation. If you target and engage the audience right, you can expect to see huge returns on your investment. However, it takes time, patience and perseverance to ensure your social media marketing campaign runs smoothly. The metrics of social media are hard to understand. […]

Social media is not a sales channel

Social Media Is Not A Sales Force: It Is A Relationship Builder

Social media is inundated with messages advertising products and services for sale. While this may generate some paying customers, it is actually a very inefficient method of generating revenue. Online research has demonstrated social media contributes to less than 1% of all online sales. Other forms of online marketing; like email and paid search contribute […]

Twitter Etiquette Image Of People Talking

Twitter Etiquette: Give Me A Reason…To Follow You

Twitter etiquette is very important and there are numerous social rules which are often presented to users. Some of these rules are very clear. For instance, you should thank anyone who mentions you or retweets an update. Another good example is to ensure you give credit to the original posters of content. However, there is […]

Three Easy Ways To Increase Your Twitter Following

Social media is becoming one of the essential needs for your online marketing activities. Those who are not on social media can find they suffer a lack of website visitors. This is because social media becomes part of your SEO, especially the basics of Facebook, Twitter and Google+. Twitter in particular is a very important […]

Is Automation Dead For Social Media?

A few years ago, automation was the ‘must have’ marketing tool. However relationships are not built on computers talking to each other. They are built on interactions between the business and the consumers. Therefore, is there a place in this world for automation? Well, yes and no. Automation can still be a very useful tool. […]

Are You Using Too Many Hashtags?

Hashtags are a fantastic invention of the Social Media Marketing (SMM) world. Instantly have your updates linked to a several other posts with the same tag, so readers can be easily targeted based on a certain interests. Many businesses believe that placing as many hashtags as possible into a post, is a good idea. However […]