One Year On: Is Google+ Dead?

Last August, cossales.com rated one of our Google+ blog posts as one of the best online articles of the month, and we were obviously really pleased about that. The blog post was about the reports at the time that were circulating, suggesting the untimely demise of the social media network. We argued within the article that Google+ was not dead and instead explained that this was an unfounded rumour. In fact, the social media network should be a constant part of your regular social m...
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Are Facebook Adverts Worth The Expense?

When it comes to making money, Facebook is one of the leading social media businesses. During the first financial quarter, its revenue had jumped 57% from $3.3 billion to $5.2 billion. Nearly 80% of this comes from Facebook Adverts that are displayed on mobiles, mainly because they cost more to render. The costs for Facebook adverts can be high. So does it mean that Facebook adverts are worth the expense? Or is there another way for businesses to reach their audience? The Cost Of Faceboo...
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Question: Twitter Follower Challenges

On BizSugar and our website, Martin Lindeskog from Ego Netcast asked this question on Twitter Follower limits in response to a recent article:   David, I have 5196 followers at the moment. I want to follow more tweeps, but I have reached the follow limit rule. I am following 5720 users at the moment. I don't know how many I added last month. How do you check this figure? How much does a Twitter campaign cost? I am thinking of promoting a tweet with an episode of my podcast, EGO...
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Designing The Perfect Twitter Campaign

Twitter is one of those mysterious social media platforms for some small business owners, who often struggle with designing the perfect Twitter campaign to capture prospects and sales. When they achieve this, the rewards can be clear. For instance, the perfect strategy will yield some of the following results: Higher Google ranking. Quicker indexing of content on Google. More website traffic. More leads. Better social standing in the community. So what are the tricks to d...
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Is Microsoft’s Deal For LinkedIn Valuable?

The news that Microsoft is to purchase LinkedIn for an outstanding $29 million is certainly top news. However, is it going to be something that will work for either company? We could point out all the times where acquisitions and takeovers have not worked. Consider News Corp and their purchase of MySpace for just how badly purchases of large organisations can go. Yet there are differences with Microsoft’s deal for LinkedIn. The professional social networking site has not done so well when...
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The Facebook Fans Growth Plan

Are you struggling for Facebook fans? Do you want more fans for your Facebook page but don’t know where to turn? This is a common problem for many small brands on social media. Facebook fans aren’t easy to acquire, and the bosses at the social media giant don’t make it easy. Only about 17% of your fans will see your content unless you pay for promotion and this can limit your extended reach. The key to Facebook success is to have more fans on your page and encourage them to interact wi...
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Facebook Reactions: What It Means For Your Business

Facebook Reactions have begun to be rolled out across the social media platform in what could be one of the greatest shake-ups the site has seen in years. For those who have missed the announcement, the new reactions are additional responses you can give to social media updates other than just 'like'. The reactions include ‘love’, ‘angry’, ‘sad’, ‘funny’ and ‘wow’. They appear when you hover over the 'like' button on a PC, or hold it down on a mobile device. How Can Facebook Reactions Be Us...
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Social Media Use – Obstacles Revealed

A recent report by Hootsuite has identified what many consider the main obstacles facing social media use in business to be. The survey that took the opinions of more than 100 executives and managers discovered that the main challenges for organisations were: Content Creation Social Media Measurement Content distribution Primary objectives For Social Media Use According to those surveyed, 60% were using social media to increase brand awareness while only 13% and 12% were looking ...
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Is The Twitter Poll Worth It?

Recently Twitter released a new feature – known as the Twitter poll. The idea is that you can now pose a question to the Twitter-verse and they will give their opinion by selecting from one of the options you provide. In theory this sounds great, but in reality, is it all that it could be? How Does The Twitter Poll Work? The first stage of the Twitter poll is to create a question. Something like: Who will win in tonight’s game? Select your answers, then simply tweet the question to your fo...
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