Improving YouTube Video Views On Facebook

It’s important to keep up to date with digital marketing strategies and here at TwoFeetMarketing we regularly analyse results and test our strategies. It’s also important to keep up to date with the trends and practices among digital marketing platforms to get the most out of them. One particular interest is YouTube and how brands can generate more video views. YouTube Video Views: What Have We Noticed? Recently we have begun to wonder if Facebook possibly limits the exposure of YouTube po...
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Two-Way Conversations Required For Social Media Success

As a digital marketing agency, we are constantly talking about the importance of two-way conversations between brands and their intended audience. We're often asked whether this is fact or just our opinion. We have stated the facts about how it is important, and that those who communicate with audiences tend to generate more leads and sales, etc. However, hard facts about consumer behaviours and social media interaction are often not reported on other websites. Why? There are several reas...
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User-Generated Content Is Powerful

When it comes to marketing, user generated content is some of the most powerful you’ll be able to acquire. Why? Because content developed by peers is considered more trustworthy than advertising. When looking at the behaviours of millennials, you can realise how much user-generated content consumers potentially view in one day. According to a survey by Crowdtap and Ipsos, millennials spend approximately 18 hours per day with some form of media. A third of that time is spent with user-gene...
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Why Are So Many People Using Bad Sales Techniques On LinkedIn?

LinkedIn is a fantastic place for picking up potential sales. It is the one social media platform where you can not only share content to help each other, but also express your own opinions. You can also demonstrate your knowledge and experience without feeling like you are showing off because it is a critical aspect of the profile. Yet I’ve noticed in the past few months that there has been an increase in the number of people, namely salespeople, who are abusing the system and trying to ...
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Six Changes To Make To Your Social Media Campaigns This Year

Are you looking to make more out of your social media campaigns this year? Want a return for your efforts? Then you might want to consider one or two of these tactics that are often ignored by small and medium businesses when it comes to their social media campaigns. 1. Be Social Social media campaigns need to be integrated into a community. If you are just releasing news updates and telling people about what services you offer, you are missing the point and opportunities to build a rappor...
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Seven Ways To Make Your Twitter Updates More Shareable

Whether you are looking to promote your products, share a story, or educate an audience – Twitter is a great tool for expanding your reach. Yet many brands struggle to get their Twitter updates noticed and shared. This is because they fail to use proper strategies and don’t keep updated with best practices to make the most of their opportunities. You Can Be Viewed By A Nation Over the past year, we’ve collected data on our Twitter campaigns. For our few select clients of Twitter marketing,...
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Meeting Customer Expectations Through Social Media

There is no doubt that social media has changed the world. Consumers are spending more than 1 hour 40 minutes a day on their social profiles completing a variety of social and practical tasks, which has led to many businesses now utilising social media to help connect, engage, and sell to consumers. In some cases, this has worked fantastically, in others it has not. However, research has shown social media is now becoming a crucial factor in meeting the expectations of customers. With the...
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Social Shares: Is It Cheating To Buy Them?

The other day I was approached by a business that promised me a certain number of social shares for any new content on my website. The offer seemed too good to be true, and I knew there had to be a cost. I would never consider buying my way to the top, but I was interested to see what was going on. The Social Shares Company System When visiting their website, I looked at their process. The company would monitor your website for new content and then ‘encourage’ social users to share the content...
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