Could Your Audience Determine Your Search Engine Optimisation Strategy?

search engine optimisation
When it comes to search engine optimisation, there are two primary considerations – what are the most common search terms and what do Google (and other engines) want from websites owners? With the right approach to both, you could be more successful at ranking better. Or can you? Often businesses will use one or two keywords within their site for ranking purposes. This would be great if all users behaved the same – but as we know this is not the case. Search Engine Optimisation In Dig...
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8 Mistakes You Are Making When Link-Building

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Link-Building is a crucial aspect of your website marketing if you are trying to rank on the first page in your industry, and without a strategy, it is unlikely that Google will index your website let alone rank you well. However, bad link-building is dangerous for your brand’s website as not trying to get ranked. Google’s algorithms are pretty smart, in fact, they are very smart. They can tell between a good link and a bad link, and if it detects a bad link, your website’s rank will suff...
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SEO Tricks You Forget

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Search engine optimisation is not just a one-off task, it’s a continuous battle between you, your competitors and search engines. If you win, then you can be the top of search results, attract substantial traffic and sell your business – fail and you can be left in internet obscurity. One reason you might fail is that you've forgotten some of the best SEO tricks. There are many factors to consider when it comes to your page rank on Google or Bing. However, some people do the basics (meta ...
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Are You Prone To SEO Company Bad Practices?

We are an online marketing services company based in Essex
One of the largest challenges for businesses is being on top of the Google search results. With so many purchases started with a Google search, it can be crucial. However, there are many SEO companies out there that will take advantage of that desire to be at the top and sell you services that are wrong for your business. The fear of not being found is real, but how you go about solving that issue is different to what some companies will suggest. For instance, if you are a local business,...
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SEO Mistakes To Avoid

SEO traffic
Are you feeling that you want more traffic from Google and other search engines? Then you want to ensure that your website’s search friendliness is absolutely top notch. It isn’t easy, Google makes it very hard for website owners to develop their SEO with all their algorithm changes and secret factors that can raise your rank – yet we do know what can lower your rank. So here is our guide on what to avoid when developing your site’s SEO strategy. 1. Slow Server Research has shown it is ...
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