website speed test image

Three Reasons To Do A Website Speed Test Now

Users of the internet are very demanding. They want to have their website’s load now and don’t like to wait around. That is why the time it takes for your website pages to load is very important. If you don’t know this statistic, you should run a website speed test now. As we’ve discussed in […]

WordPress Plugins To Help Reduce Your Website’s Cart Abandonment Rates

When you operate an eCommerce website, whether it uses WooCommerce or another eCommerce plugin on your WordPress website, you’re going to experience cart abandonment. This is when the shopper fills their cart/basket with products and then leaves your site, either mid-way through the purchasing process, or before going to the checkout operation. The Average Cart […]

marketing trends words

Five Marketing Trends That Will Make You A Success

The way you advertise your business is changing; new technology and consumer behaviours are shaping pathways to communicating with customers, that develop into new marketing trends. Recently we’ve noticed several new marketing trends that are turning out to be consistently present in successful brands. So, if you want to manage a successful business this year, […]

Promotional Channels Research Demonstrates Email Is Still King

MarketingSherpa, the research institute, conducted a study discovering the preferred promotional channels for customers. This information could be gold-dust to all companies looking to grow and find ways to sell to existing and new customers. They also conducted a survey to determine how marketers prefer to keep in contact with their contacts and prospects. Using […]

a selfpublishing author superstar!

Self-Publishing: How To Be An Author Superstar!

So, you’ve written a book, and you want to sell it on the market and become part of a growing self-publishing community. The trouble is, you don’t know what the next steps are or how to become a superstar author! No problem, follow these quick tips for help: 1. Get Your Book Professionally Edited The […]

black friday image

Six Tips For Making The Most Of Black Friday

Any business these days can take advantage of Black Friday – the traditional time when sellers offer customers discounts in the hopes of having a good day of sales. This year, Black Friday is going to be on 25th November, and if you haven’t started planning for it yet, that gives you very little time […]

digital marketing campaigns failing image

Five Ways Your Digital Marketing Campaigns Are Failing

Are your digital marketing campaigns failing? If you are struggling, you need to get to the root of the problem. One key difficulty is not having the right skills for the digital age. Studies have found hiring managers are finding it tough to employ digital marketers with the right skills. Other studies have found that […]

digital marketing mistakes image

Digital Marketing Mistakes I’ve Seen

When off duty from being a digital marketer, I find it challenging to be online and not in work mode! I always end up examining the content laid out in front of me and assessing what action they are trying to get me to take. This can be infuriating. I want to enjoy my time […]