Five Marketing Trends That Will Make You A Success

The way you advertise your business is changing; new technology and consumer behaviours are shaping pathways to communicating with customers, that develop into new marketing trends. Recently we’ve noticed several new marketing trends that are turning out to be consistently present in successful brands. So, if you want to manage a successful business this year, see how you can implement these five marketing trends today. 1. User-Generated Content If you look at the best brands online, th...
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Promotional Channels Research Demonstrates Email Is Still King

MarketingSherpa, the research institute, conducted a study discovering the preferred promotional channels for customers. This information could be gold-dust to all companies looking to grow and find ways to sell to existing and new customers. They also conducted a survey to determine how marketers prefer to keep in contact with their contacts and prospects. Using the two surveys together, we can determine whether our strategies are good in practice and what we can do for the future. Methodol...
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Self-Publishing: How To Be An Author Superstar!

So, you’ve written a book, and you want to sell it on the market and become part of a growing self-publishing community. The trouble is, you don’t know what the next steps are or how to become a superstar author! No problem, follow these quick tips for help: 1. Get Your Book Professionally Edited The biggest challenge for your ebook will be the writing quality, as many people would fail a basic grammar test. Only by hiring a professional editor can you be sure that readers won’t find funda...
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Six Tips For Making The Most Of Black Friday

Any business these days can take advantage of Black Friday – the traditional time when sellers offer customers discounts in the hopes of having a good day of sales. This year, Black Friday is going to be on 25th November, and if you haven't started planning for it yet, that gives you very little time to prepare. The truth is, if you haven’t already prepared for the special day, then you’re behind your competition. So here are some tips to help you catch-up and make a success of your...
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Five Ways Your Digital Marketing Campaigns Are Failing

Are your digital marketing campaigns failing? If you are struggling, you need to get to the root of the problem. One key difficulty is not having the right skills for the digital age. Studies have found hiring managers are finding it tough to employ digital marketers with the right skills. Other studies have found that 83% of marketing employees in Ireland and the UK would fail a digital marketing course. Therefore, it is no shock that many small businesses are failing with their digital ...
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Digital Marketing Mistakes I’ve Seen

When off duty from being a digital marketer, I find it challenging to be online and not in work mode! I always end up examining the content laid out in front of me and assessing what action they are trying to get me to take. This can be infuriating. I want to enjoy my time online and being in ‘work mode’ can sometimes ruin my experiences! The hardest times are when I’ve spotted digital marketing mistakes that can so easily be rectified but just aren’t. Some of these mistakes are simple ca...
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Is Your Online Brand Letting Your Business Down?

The other day my wife and I were thinking about dinner and thought we might order a takeaway. One of our favourites has always been pizza, and we had received a menu flyer from a restaurant in the area, that was now offering delivery services. We thought that we might try them out, but before I made the order, I wanted to check the online brand first. So I went to Google and looked at the reviews. I was astonished to find that there were so many negative reviews for the restaurant, too ma...
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Digital Marketing Does Not Exist

There are many articles online about the myths of digital marketing. Some argue that it doesn’t exist, others state it is a different form of marketing that should be given respect, and others argue about its effectiveness. The truth is, all three viewpoints are accurate in some form. Digital marketing is something that shouldn’t be on its own, yet it is unique and at times can be completely ineffective. So where does that leave everyone? Exactly where they are. Digital Marketing Is Not ...
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