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OptinMonster Review 2019: The Best List Building Tool?

Have you built a website and want more returning customers? Then read this OptinMonster Review to find out how you can build a loyal following for your website. The OptinMonster Review: Why You Need It What is the key to winning traffic and customers online? It’s building an effective email list. According to statistics, about […]

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Get Your Email Signature To Earn You Leads

Looking for a new avenue to generate fresh leads for your business? Then consider updating your email signature. It is an often-overlooked aspect of marketing, which you can take advantage of to generate interest in your brand, products, and online content. We’re not talking about marketing blasts you send to hundreds of contacts; we’re talking […]

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Cart Abandon Rate: What Is The Average And How To Overcome It

Lowering the cart abandon rate is a significant issue for ecommerce sellers. It’s easier for shoppers to stop making a purchase when online, compared to when they are in a shop where social pressures can force a customer to make a purchase after they’ve entered the transaction process. Research from across the board finds that […]

Email Marketing Mistakes To Avoid This Christmas!

Email marketing mistakes are so easy to make, and it’s easy to get carried away when vying for customers at this time of year. People are spending, so how do you get them to buy from you? We recently received an email marketing message from an established and respected UK seller. However, their email marketing […]

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6 Reasons Why You Should Be Emailing Your Audience

Email marketing is one of the best ways for you to generate an income from any business. Even a small local shop can create an email marketing campaign to bring customers in. Yet many small businesses don’t utilise this option to generate interest in their brand, promote their special offers and make sales. So here […]

Email Marketing Versus Print Marketing

There is a huge debate at the moment as to whether email or print marketing is better for small businesses. Print marketing has been around since our ancestors started to use paper and it has always drawn attention from consumers. The physical sensation of print advertising is very real for consumers, and it can seriously […]

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Email List Growth: The Organic Way

Email marketing is one of the best sales paths for businesses. For every pound spent, the average business can recoup forty pounds over the lifetime of a customer, and to get the best results from email marketing, you need to have a proper email list growth strategy: one that targets the right audience and identifies […]

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Why Is Your Email Marketing Open Rate So Poor?

One of the best selling tools you have at your disposal is email marketing. One of the main metrics that companies measure is the open rate of campaigns. A high open rate will often signal a good return on investment. Yet so many small businesses give up on this sales path because they don’t see […]

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Why Is Maintenance Of Your Email Marketing List Important?

Email marketing is one of the best ways to generate sales from those who have already interacted with your brand. Interaction could refer to engagement with your brand on social media, spoken to a sales representative or filled in a form on your website for a free gift. After this interaction, they have taken the […]