I’ve seen a lot of businesses who look to get cheap content from a so-called content mill. These are websites or businesses that offer blog posts and website pages for cheap prices. While costs are important to consider in any business, you must also think of other factors when outsourcing tasks.
In my opinion there are several reasons why you shouldn’t buy products from content mills. If you are thinking about it, here is some food for thought.
1. Low Cost = Less Time Spent On Content
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Why Blogging Matters To Your Business
It’s easy for a digital marketing company to say that blogging matters for your business. It's our breadwinner, and we are good at it. We often get ranked highly on sites like BizSugar and our work is linked to by high-quality sites.
In fact, one high-quality site linked to not just our blog, but three of our clients’ in one blog post – now if that doesn’t speak about the quality of our content, I don’t know what will.
However, people tend not to see the results that blogging can provi...
MoreBlog Motivation: Understanding Your Motivations To Develop A Strong Online Presence
Blog motivation is something that has always interested me. The concept has been around for such a long time but the reasons why some are successful and others are not, isn’t always understood. Yet getting to grips with the motivations behind blogging might be a fundamental clue to why certain blog posts succeed and others don't.
I must admit, I was one of the first blog adopters. One of my first blogs was on LiveJournal. I have also run blogs on Blogger and WordPress. I have also blogged...
More25 Blog Title Ideas To Make You Stand Out In 2017
What blog titles will make my business stand out in 2017? This is a question you should be asking yourself now. Have you already started thinking about it but got stuck for ideas?
Choosing the right titles for your blogs is important, as a well-crafted title will be search engine friendly, attractive to your audience and describe exactly what the article is about.
There are common traits between the most popular articles on the internet. Analysis of 60,000 titles on BuzzFeed found that 26%...
MoreTop Ten Blogging Tips Have A Great 2017
2017 is going to be a year of online content again. Every year, increasingly more people are using online media to educate and entertain themselves. There are many ways to encourage audiences to visit your brand, but blogging is still going to be an important aspect of your online marketing in 2017. So here are some blogging tips to help you out.
1. Use Grammarly Or Another Grammar Checker
Whenever you took your English qualifications, at whatever level, doesn’t mean you automatically have...
MoreHow To Create An Infographic
An infographic is an excellent way to expand the reach of your brand. They let your company project information in an easy to digest format that is attractive to the audience’s eye. It also allows you to mix your business’ content output up.
Yet many brands don’t create infographics for several reasons. Firstly, they don’t think that they have the information they can present in this format. That is simply untrue; all industries can offer content in this format and make it visually appealing....
MoreDifferent Audiences: Different Results
When it comes to creating content, your audience is key to the writing. If your message is irrelevant to your audience, they will ignore it and read something else.
This can have several effects on your content marketing campaigns.
First it wastes your useful time, second it can ruin your reputation, and third it can be frustrating.
If you do get annoyed with the results of your campaigns, you are more likely to give up and then your chance of generating new leads and sales through ...
MoreFacts About WordPress
WordPress is one of the biggest Content Management Systems available. It is also free and multi-functional. Find out more with our new infographic.
MoreDigital Laws: Can I Buy Emails?
One question that is often asked is “can I buy emails?” The simple answer is ‘no’. Yet, it amazes me the number of small businesses who are still willing to flaunt digital laws to get the upper hand. They often have the mentality that “I won’t be caught” or “it won’t happen to me.”
One such company was Javelin Marketing, who bought 100,000 emails. In their first campaign, 85,000 emails bounced and they were banned from their email server.
With today’s world of modern technology, you sh...
MoreAre You Pitching Your Online Content For Your Audience?
One of the biggest challenges for small business owners when they start to create online content is making sure that it matches what their audience wants to read. The reason for this is pretty simple – business owners and target audiences have different priorities when it comes to knowledge of their industry.
The Wrong Audience
Take for example a software development company. Their target audience could be business owners who are looking for custom software to help them run their businesse...
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