Blogging is one of the most effective forms of communication your business can utilise to connect with your target audience. Every day internet users spend hours reading content on blogs.
According to studies, 61% of customers have bought a product from information contained on a blog. Further research has shown those who post between 3 and 4 times a week generate more than five times the number of leads than those who don’t blog at all. Those who publish blog posts twice a week are likely to generate at least twice the amount of leads.
Therefore using a blog can help you establish a business empire. Here is our guide:
1. Select Your Topics
For your blog to be successful you first need to establish what you are going to write about. There are several options to choose from. The best blogs are ones which are informative and give practical advice that is implementable by readers. Therefore, look at what you can offer your target audience and how you can educate them.
Sit down with your team and consider what questions are often asked by your customers. This can be a great source for blog topics.
2. Decide When To Post Your Content
Come up with a schedule for your blog. It must be one which you can keep up with to maintain your readership level.
3. Decide Who Is Going To Write The Content
Writing blog content is not as easy as some people would assume. There are numerous elements to writing a blog post to make it convincing and engaging. If you are unsure you or a member of your team can write the content consider hiring in a professional blogger.
Remember to also consider the frequency of your posting and how that is going to fit into your or your team member’s workload. Missing the odd blog post might seem like no problem but readers like consistency. If you miss just one blog post without warning you could lose some of your audience.
4. Write Your First Three Months Of Content
Before you publish anything you need to create the content for at least the first three months. Blogging is time consuming and a heavy workload can mean you can’t produce content at specific times. Having a stock of content allows your writing schedule to be flexible.
5. Edit Your Content
Always remember to edit your content thoroughly. There are a number of words you could probably eliminate to sharpen the content. Check every word in your copy. With words like “that” and “which is” check to see if the sentence can make sense if you omit them. In most cases it can be.
6. Choose Suitable Images To Accompany Posts
Blog posts with images are read, shared and linked to more often than those without images. Images can be purchased or used with accreditation from a number of sites. We recommend Free Digital Photos. Their photos are affordable and you can use them for free with a simple line giving notice of the original creators and where others can buy a copy.
7. Upload And Publish
Once everything has been brought together you’ll want to upload, schedule and publish your content. This is the easiest part of the process, especially if you are using WordPress or other content management site. If you are using WordPress download Yoast for SEO to help you optimise your content for search engines.
70% of your visitors will never return to your site unless you get them to subscribe to a newsletter. Have an area reserved for the signup form or use a plug-in to pop-up a form after about 30 seconds.
8. Market Your Blog
There are several methods you can use to market your blog post. You could use social media, pay-per-click, forums, etc. Ensure that you are not being a nuisance on your marketing platform otherwise you could have a backlash against your content.
9. Continue To Create And Publish New Content
As soon as you’ve published your first blog post you should be writing more. As long as you are keeping your blog creation above the rate you are publishing blog posts you’ll never run out of blog posts.
Blogging is not an easy task and it takes significant commitment from you. To make your setup easier, ensure you follow a plan. If you’re struggling with setting up or running your blog post then speak to us now to see how one of our blog starter kits can support your brand’s identity online.
Image courtesy of nikorn at FreeDigitalPhotos.net