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Decoy Effect: Sell Bigger And Better

While most people think that increased time spent prospecting and selling will earn you more profit, the truth is, that there are numerous tactics to profit maximisation. Cost efficiency exercises and rising prices are two, easy to implement, strategies. Another two are pricing strategy analysis and using the decoy effect to encourage customers to buy […]

The Apprentice Week Nine: Resource Distribution And Audience

Last night’s Apprentice was an entertaining episode. Their task was to design a Virtual Reality game and present it to an audience of experts and enthusiasts. The result was Nebula’s second win of the series. And yet again, there were a couple of crucial mistakes that made a significant difference to the performance of both […]

Email Marketing Mistakes To Avoid This Christmas!

Email marketing mistakes are so easy to make, and it’s easy to get carried away when vying for customers at this time of year. People are spending, so how do you get them to buy from you? We recently received an email marketing message from an established and respected UK seller. However, their email marketing […]

Promotional Channels Research Demonstrates Email Is Still King

MarketingSherpa, the research institute, conducted a study discovering the preferred promotional channels for customers. This information could be gold-dust to all companies looking to grow and find ways to sell to existing and new customers. They also conducted a survey to determine how marketers prefer to keep in contact with their contacts and prospects. Using […]

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Aggressive Sales: The Dangers To Your Brand

I don’t like aggressive sales. It is unnecessary and it erodes the trust between client and supplier. Yet I am bombarded by aggressive salespeople who think that I must buy their product. So, I’m working on a client project when I receive a phone call from an online directory. The first thing they do is […]

Apprentice Week Eight: Communications And Teams

Week eight of the Apprentice will probably be remembered for Dillion St Paul’s singing and the return of (poor) form for Frances. The former’s singing was even commented upon in the boardroom with Karen stating how bad it was. Frances went from being an outstanding winner last week to loser again. This was her seventh […]

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6 Reasons Why You Should Be Emailing Your Audience

Email marketing is one of the best ways for you to generate an income from any business. Even a small local shop can create an email marketing campaign to bring customers in. Yet many small businesses don’t utilise this option to generate interest in their brand, promote their special offers and make sales. So here […]

The Apprentice Week Seven: Poor Sales And No Passion

This week on the Apprentice, Titans lost their first task but Frances won her first. The challenge was to sell a mixture of items at a trade show. Both teams had a high-ticket product, a medium-ticket option and two low ticket products to sell at a boat show. For Titans’ securing the popular jet skis […]

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How To Create An Infographic

An infographic is an excellent way to expand the reach of your brand. They let your company project information in an easy to digest format that is attractive to the audience’s eye. It also allows you to mix your business’ content output up. Yet many brands don’t create infographics for several reasons. Firstly, they don’t […]