aggression against self published authors

Why Is There Such Aggression Against Self-Publishing?

Over the past decade, there has been a self-publishing movement. Increasingly, people are ditching the traditional approach of publishing content and selling it directly to consumers with the help of sites like Amazon, YouTube and Smashwords. While there are those that champion the movement, it isn’t always the case. There is strong resistance from numerous […]

TwoFeetMarketing 365: Day Five

Hopefully you’re managing to get a day off and some rest today. Perhaps enjoying a traditional Sunday dinner. Make time for yourself, put the business aside and get some well-earned rest! At Twofeetmarketing we always make sure we have proper downtime.

TwoFeetMarketing 365: Day Four

A friend recently updated their Facebook profile picture from an event and left off three out of four heads. Take a moment today to check out your Facebook profile picture. Is it central, does it need updating, does it include staff that have left your company? Images are powerful and your viewers will remember you […]

blogging tips for 2017

TwoFeetMarketing 365: Day Three

It’s been really cold outside, but the lovely sunshine earlier today and the first snowdrops hint that spring is on its way. Take time to today to think about how you can keep your blogging strategy fresh and up-to-date and one way of doing this is to write about something new. For example, write about […]

TwoFeetMarketing 365: Day Two

At Twofeetmarketing or rather TwoFeetMarketing we cannot agree on the capitalisation of the second and third word. And sometimes, we change each other’s work…Do you have any small niggles that could affect your branding? Is someone just not getting a tagline right? Plan to discuss it at your next meeting, listen to both views and […]

business metrics and a calculator

5 Business Metrics You Need To Know And Why

While I am not a fan of over analysis, I do think that all owners need to know certain business metrics. These will help guide strategies and assist you as leaders to develop your business and take it to the next stage. At the very least, they help you make a decent income. So, what […]

email-signature

Get Your Email Signature To Earn You Leads

Looking for a new avenue to generate fresh leads for your business? Then consider updating your email signature. It is an often-overlooked aspect of marketing, which you can take advantage of to generate interest in your brand, products, and online content. We’re not talking about marketing blasts you send to hundreds of contacts; we’re talking […]

TwoFeetMarketing 365: Day One

Welcome to TwoFeetMarketing 365, we will be posting a daily digital marketing nugget to help support the busy person’s marketing efforts. Make sure you always have ideas for your digital marketing by setting up an ideas page. This could be on your desktop, in a diary or shared on Cloud for other team members to […]

product photography

Product Photography How To Get It Right

Product photography is important if you sell physical items via your website. They enable you to demonstrate what your product looks like, set expectations, and convince potential customers that your product will add value to their life. The importance of product photography has been extensively researched. The human brain is designed to process images 60,000 […]

Are You Cross-Training You Staff?

In business, cross-training sessions, where staff are trained in an aspect of another staff member’s role, can be an overlooked yet essential task. This includes training on new software or a new procedure, and can offer security in case the employee who regularly completes this work becomes suddenly unavailable. We all know this kind of […]