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Why Are So Many People Using Bad Sales Techniques On LinkedIn?

LinkedIn is a fantastic place for picking up potential sales. It is the one social media platform where you can not only share content to help each other, but also express your own opinions. You can also demonstrate your knowledge and experience without feeling like you are showing off because it is a critical aspect […]

TwoFeetMarketing 365: Day 7

Run out of motivation for a blog post? Get someone else to do it! No really, this is actually a good idea as blogs with more writers tend to get more readership. Consider asking an employee to write 400-600 words on an aspect of the business they’re involved in. Alternatively, ask a friend in another […]

social media campaigns

Six Changes To Make To Your Social Media Campaigns This Year

Are you looking to make more out of your social media campaigns this year? Want a return for your efforts? Then you might want to consider one or two of these tactics that are often ignored by small and medium businesses when it comes to their social media campaigns. 1. Be Social Social media campaigns […]

TwoFeetMarketing 365: Day Six

Have you noticed that many well-respected brands are inserting their own advertising in the middle of articles? Take a moment to try this out, as we have done at TwoFeetMarketing (have a look here). It doesn’t take long to create a banner if you use a site like Canva (others are available) as we did. […]

aggression against self published authors

Why Is There Such Aggression Against Self-Publishing?

Over the past decade, there has been a self-publishing movement. Increasingly, people are ditching the traditional approach of publishing content and selling it directly to consumers with the help of sites like Amazon, YouTube and Smashwords. While there are those that champion the movement, it isn’t always the case. There is strong resistance from numerous […]

TwoFeetMarketing 365: Day Five

Hopefully you’re managing to get a day off and some rest today. Perhaps enjoying a traditional Sunday dinner. Make time for yourself, put the business aside and get some well-earned rest! At Twofeetmarketing we always make sure we have proper downtime.

TwoFeetMarketing 365: Day Four

A friend recently updated their Facebook profile picture from an event and left off three out of four heads. Take a moment today to check out your Facebook profile picture. Is it central, does it need updating, does it include staff that have left your company? Images are powerful and your viewers will remember you […]

blogging tips for 2017

TwoFeetMarketing 365: Day Three

It’s been really cold outside, but the lovely sunshine earlier today and the first snowdrops hint that spring is on its way. Take time to today to think about how you can keep your blogging strategy fresh and up-to-date and one way of doing this is to write about something new. For example, write about […]

TwoFeetMarketing 365: Day Two

At Twofeetmarketing or rather TwoFeetMarketing we cannot agree on the capitalisation of the second and third word. And sometimes, we change each other’s work…Do you have any small niggles that could affect your branding? Is someone just not getting a tagline right? Plan to discuss it at your next meeting, listen to both views and […]

business metrics and a calculator

5 Business Metrics You Need To Know And Why

While I am not a fan of over analysis, I do think that all owners need to know certain business metrics. These will help guide strategies and assist you as leaders to develop your business and take it to the next stage. At the very least, they help you make a decent income. So, what […]