Your front page is important. Without a good start to your website, you can’t hope to rank well on search engines or attract customers to make a purchase. There are many factors to consider and what positively impacts one, might negatively impact the other. But when in doubt, remember the visitor should always come first. […]
Sales are important for a business and sales people receive most of their pay from making sales. However, this has a negative impact on your business’ prominence. Salespeople are so interested in reaching numerous people so they can increase their chance of making a sale; that they forget to qualify their leads. The number of […]
Any industry can have an informative and inspiring blog, from a restaurant, to a car dealership, to a furniture shop. Start with a basic schedule of a fortnightly blog post. It will improve your page ranking, hopefully provide solutions for your audience’s problems, and will give them another way to interact with your brand.
Sunday is a day of rest. That is what we think at TwoFeetMarketing. While rest may seem less productive, yet it can be just what you need to do more. So many studies have shown that taking a break can allow you achieve more in the long term. So tonight – get a film, some […]
Those who read the news might have saw the terrible mistake The London Dungeons made on Valentine’s day. Their online campaign was slammed for being offensive. While they’ve removed the Tweets, they are still floating around the internet, thanks to screen shots. It is important to remember this. Whatever you put on the internet will […]
Take some time to look over the first couple of sentences (headings or otherwise) on your website front page, do they contain your keywords (without too much!). Will it captivate visitors, does it reflect your brand? This week we’ve allocated some serious time on the TwoFeetMarketing website, let us know what you think!
The UK is about to exit the EU. The expected result is that the UK will lose some jobs, particularly in banking, as banks look to move EU operations out of the City. Some, like HSBC, have already said that jobs will likely be moved to the continent. The expected losses are not really known […]
Consider trying to make an infographic for your brand. They look particularly good on both your website, Facebook, and Pinterest. Canva is a great place for the beginner, where you can make a free infographic (there are paid upgrades available and other sites that also over this service).
Email marketing is an important way to connect with your audience. However, you can’t just email people without thinking about who you are emailing. Segregation is an important tactic in email marketing and helps to reduce costs and improve returns. However, the real money can be made in maintenance. Look at your list and consider […]
Search engine optimisation is not just a one-off task, it’s a continuous battle between you, your competitors and search engines. If you win, then you can be the top of search results, attract substantial traffic and sell your business – fail and you can be left in internet obscurity. One reason you might fail is […]