Email List Segregation For Beginners

Email marketing is one of the most effective online methods to generate sales. Out of all the online sales in 2012 and 2013, it accounted for one-quarter. That was the third best behind organic and direct searches. The results of your email campaigns depend greatly on your email list contacts. If you send them the […]

Is Automation Dead For Social Media?

A few years ago, automation was the ‘must have’ marketing tool. However relationships are not built on computers talking to each other. They are built on interactions between the business and the consumers. Therefore, is there a place in this world for automation? Well, yes and no. Automation can still be a very useful tool. […]

It Isn’t All About The Click-Through Rate – Email Metrics Explored

Many businesses think the only email marketing statistics they need to watch is their online sales. While this is an important outcome for businesses, it is not as useful as one would assume. For instance, are low sales because no-one read the email or because we didn’t communicate the message effectively enough? This is why […]

Are You Using Too Many Hashtags?

Hashtags are a fantastic invention of the Social Media Marketing (SMM) world. Instantly have your updates linked to a several other posts with the same tag, so readers can be easily targeted based on a certain interests. Many businesses believe that placing as many hashtags as possible into a post, is a good idea. However […]

It’s A Magic Number: The Power Of Three

Marketing is all about increasing the awareness of your brand and blogging is one of the best ways to achieve this. It can be indexed by search engines, consumers will engage with it and it can demonstrate your authority in your industry. There are few things which are universal in the world of blogging. What […]