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Six Tools You’ll Need To Build A Good Online Sales Platform

An online business is one of the best, easiest and most cost effective methods to earn a living. There are many different types of online businesses. Each one needs specific software and tools for you to run them successfully. However each one is just a sales platform and every sales platform needs certain tools to […]

Search engine optimisation

Easy Improvements To Your Search Engine Optimisation

Search engine optimisation is an important part of your online marketing. Without the right elements in place you will see your search engine optimisation efforts return poor results. Many businesses make numerous mistakes when it comes to developing websites. Instead of creating high ranking sale platforms, they create good looking sites with little SEO. Therefore, […]

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Why You Should Abandon Cold Calling For Inbound Marketing

The UK consumer is inundated everyday by call centres asking them for five minutes of their time. Most calls at the moment are about Payment Protection Insurance, Accident Compensation and Solar Panels. However, cold calling potential customers could be for anything from selling groceries to finding out who the prospective will be voting for in […]

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The Scottish Lesson In Social Media

When Scotland went to the polls to decide on the future of their nation, there was no precedent to show who might have won. Many looked to the polls to look at how the vote might have turned while others searched for clues on social media. Social media was truly one of the loudest battlegrounds […]

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Does Content Length Affect Social Shares?

One of the most commonly asked questions is whether the length affects the number of times content is shared? This is a tricky question; there are several elements that may affect the number of shares content generates. However, it is generally accepted that content length does form part of the equation. There is some anecdotal […]

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4 Online Marketing Management Mistakes You Should Never Make!

Online marketing management continues to be one of the common areas of promotion businesses get wrong. There are numerous reasons why small businesses might accidently make these mistakes and there are some businesses that purposefully use black-hat techniques in an attempt to acquire customers and raise their search engine ranks. These mistakes can be costly […]

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Is Your Website Speed Important?

If you search on Google why you need to have a fast ‘website speed’ you’ll find dozens of articles giving you advice. The main reason why businesses are often told they need to optimise their website speed is because customers don’t like to wait around. Research by a number of different organisations has found evidence […]

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How To Build An Empire With A Blog

Blogging is one of the most effective forms of communication your business can utilise to connect with your target audience. Every day internet users spend hours reading content on blogs. According to studies, 61% of customers have bought a product from information contained on a blog. Further research has shown those who post between 3 […]

social media statistics

Social Media Statistics: The Basics To Monitor

Social media is one of the best traffic generators for your organisation. If you target and engage the audience right, you can expect to see huge returns on your investment. However, it takes time, patience and perseverance to ensure your social media marketing campaign runs smoothly. The metrics of social media are hard to understand. […]

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Online Marketing Tips: Our Top Five

There are many blog articles out there giving you online marketing tips. If you do a search it is likely you are going to struggle to absorb all the information available. You have to know what is important and what is implementable for your business but what is important is a matter of opinion. Here […]