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Don’t Compare Yourself To A Big Brand When You Aren’t

I was watching the BBC’s Apprentice when Lord Sugar said something interesting, “sole traders are the backbone of the UK economy”. He was saying this in relation to a contestant who he felt hadn’t a potential business that would be big enough for him, but still the candidate was good at running their own small […]

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Marketing Lessons We Can Learn From Comedians

Comedians always look as if they are just having fun on stage and don’t take life seriously. However, research has shown that for comedians, a significant proportion of them suffer from depression and other mental diseases. This was highlighted when Robin Williams, the actor who starred in great films like Jumanji, Mrs Doubtfire and Good […]

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The Biggest Mistakes Made On Podcasts

Podcasts are one of the most upcoming marketing channels available for businesses. In North America they are used by a significant number of brands who want to connect with their audience. There are many advantages of having a podcast. Some of the benefits are: Podcasts are personal – making target audience interaction more likely. Podcasts […]

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Understanding The Blog Life Cycle

When you are creating a blog it isn’t just a simple process of writing content and publishing it online to immediately see traffic arrive at your site; there are numerous stages in the life cycle of a successful blog. Here is our version of the blog lifecycle and what you can do to move your […]

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Are ASA Rules About Paid Online Advertising Enforceable?

This week, the online advertising world was dealt a blow when the Advertising Standards Authority ruled an Oreo video campaign featuring stars from YouTube broke regulations. The ruling stated that if video blogging stars did not inform their audiences they were watching a paid advertisement they could be breaking the law. But how easy is […]

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Social Media Age Distribution Statistics

One of the most important marketing activities is generating a plan. Part of this strategy is to develop an understanding of your target audience, everything from their likes, career, marital status and their age. This is essential because you need to know how to focus your message for maximum effect. Yet many businesses fail to […]

digital marketing skills

There Is A Digital Marketing Skills Shortage

If you are running a small business you’ll want to use social media and other digital marketing activities to achieve your aims. Experience has taught a number of different businesses how they can be harmed by poorly thought-out campaigns from those lacking digital marketing skills. The New York Police Department’s failure, Tesco’s hitting the hay […]

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Create A Series In Your Blogging Schedule

If you want to create a successful blogging schedule, you need to create one that your potential readers will return to regularly. To do this you could create a series of blog posts, with each one building upon the lessons learnt in the previous article. Having this as part of your blogging schedule has several […]

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Consider These When Writing Blog Posts

When writing blog posts, there are several key elements to ensure the content matches the expectations of your audience. If you don’t get the mix right, your website might not attract the audience you want or offer them a solution. So here are five things to consider when you are writing blog posts. Writing Blog […]

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Read These 5 Tips About Blogging To Double Your Business

Are you looking to gain a significant rise in your website traffic? Looking to increase the leads generated on your website? Then why not consider blogging for your business? Blogging is a perfect platform to advertise your authority within your industry. 81% of consumers trust the information that is published on a blog and 61% […]