mission statement

How To Create A Mission Statement

Most brands have a mission statement. They are an important cornerstone in developing and declaring the strategy for your business. But they can only be effective if they have been written to answer key questions about how your organisation operates and delivers value. Many business leaders struggle to create compelling mission statements, as can be […]

small business owner not looking happy with his mistake

The Mistakes Small Business Owners Make

Small business owners make several mistakes when it comes to running their enterprises. Sometimes these mistakes have little, if any impact on their operations, other than being a nuisance to staff or the owner. In other cases, they can cause significant problems that can threaten the existence of the business. This article looks at the […]

SEO consultancy cowboys

Beware The SEO Consultancy Cowboy Tricks

SEO cowboys ask you to part with your hard earned money and promise to put your website to the top of Google within days. While a good SEO consultancy can offer to improve the ranking of your site, there is little chance that an SEO consultancy can do this so drastically. In fact, there are […]

social buy button image

The Social Buy Button Is Coming! Is It Right For You?

Facebook and Twitter have made great strides in establishing ecommerce onto their social networks in recent weeks. Now buying a new pair of shoes or the birthday present for your friend’s child could be as simple as looking at their profile and clicking ‘buy now’ via a social buy button. Some top brands have already […]

professional blog writer

Why Do You Need A Professional Blog Writer?

Blogging is one of the best ways you can grab attention for your brand. However, writing is an art and a skill that you or your staff may not possess. Therefore, you need to consider whether hiring a professional blog writer is the best course of action for your business. There are many benefits for […]

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The Free Powerful Marketing Words You Need

Copy for your website and blogs will be much more powerful if you use words which perform well. Here are a list of the most powerful words to use and why they are so effective. Because Studies have shown that people are more likely to act upon something favourably if you give them a reason […]

Women pondering digital marketing misconceptions

The Top Five Misunderstandings Of Digital Marketing

Digital marketing is one of the best ways to draw attention to your brand. Research has demonstrated a dramatic change in consumer behaviour from those who search the phone books (like Yellow Pages) to using Google and other search engines. However, many people who enter the digital marketing realm to promote their business seem to […]

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Ways To Get Sent To Twitter Jail

‘Twitter Jail’ is when the social network prevents you from publishing new content through your profile. For some, this can be extremely detrimental, it reduces website traffic and limits lead generation. However, for others it is a competition to see if they can get banned on Twitter. What Is Twitter Jail? Twitter Jail is when […]

Someone being angry on social media

ABC Mistakes: What Can We Learn From The Social Media Meltdown?

During April 2014, Amy’s Baking Company was back in the news. This time being re-featured on the popular television show Ramesy’s Kitchen Nightmares. The first edition saw the chef walk out on the couple who claimed they were being ruined by online food critics. Yet what happened next is of interest to social media marketers […]

email-marketing-laws

The Rules And Laws Of Email Marketing

Email marketing has significantly changed over the last few years and new email marketing laws have come into force which can be troublesome if you don’t follow them. To make matters worse, email marketing laws are very confusing with many businesses struggling to know what is legal and what is not. Here is our quick […]