TwoFeetMarketing 365: Day 32

Linkedin logo
Is your LinkedIn profile up-to-date? Perhaps you’ve not long started your business, if you have, make sure you’ve updated your career and not left your previous place of work on it! Obviously, we recommend you update your LinkedIn profile and become an active member, especially if you are self-employed, but if you have lots on your plate with getting going and plan to do this later, at least get the basics up-to-date.

TwoFeetMarketing 365: Day 31

If you’ve got kids, getting to know other parents in the playground can be a great way to network.  Not only might you find potential customers/clients, for example if you run a mobile hairdressing service, a parent might be interested when they find out what you do. Or perhaps you sell office supplies and another parent works for a company who is looking for a new office supplier. If you can find other parents who are self-employed, or manage their own business, it can be a great place to ne...

Two-Way Conversations Required For Social Media Success

two way conversations
As a digital marketing agency, we are constantly talking about the importance of two-way conversations between brands and their intended audience. We're often asked whether this is fact or just our opinion. We have stated the facts about how it is important, and that those who communicate with audiences tend to generate more leads and sales, etc. However, hard facts about consumer behaviours and social media interaction are often not reported on other websites. Why? There are several reas...

TwoFeetMarketing 365: Day 28

Its the last day of the month and this is a critical time. In TwoFeetMarketing this is the moment when we reflect on the past month and see what we could have done better and how we are going to move on in the next month. Could you do this in your business? Sit down with your team this afternoon and reflect on your performance this month. Now consider how you are going to better next month. Wishing you all a good March - and remember today is pancake day!

Why Blogging Matters To Your Business

Blogging in the sand
It’s easy for a digital marketing company to say that blogging matters for your business. It's our breadwinner, and we are good at it. We often get ranked highly on sites like BizSugar and our work is linked to by high-quality sites. In fact, one high-quality site linked to not just our blog, but three of our clients’ in one blog post – now if that doesn’t speak about the quality of our content, I don’t know what will. However, people tend not to see the results that blogging can provi...

TwoFeetMarketing 365: Day 27

Wow, it is nearly the end of the month and it has been a really busy month. While being busy is great, it is important to continue to complete every job on your list. This might include marketing your current giveaway. Just because you're offering something for free doesn't mean people will take interest. Always market your current offers, giveaways and other items continuously throughout the month! Otherwise they won't work.

User-Generated Content Is Powerful

user generated content
When it comes to marketing, user generated content is some of the most powerful you’ll be able to acquire. Why? Because content developed by peers is considered more trustworthy than advertising. When looking at the behaviours of millennials, you can realise how much user-generated content consumers potentially view in one day. According to a survey by Crowdtap and Ipsos, millennials spend approximately 18 hours per day with some form of media. A third of that time is spent with user-gene...

TwoFeetMarketing 365: Day 26

Its the last day of this month's Sunday so I wanted to re-emphise the importance of rest. A lot of our European neighbours work less hours but are more productive - so perhaps we should follow this model too. Look at your schedule this week and see what you can do better. And always remember it is better to work SMART than hard. Happy Sunday all!