Improving YouTube Video Views On Facebook

It’s important to keep up to date with digital marketing strategies and here at TwoFeetMarketing we regularly analyse results and test our strategies. It’s also important to keep up to date with the trends and practices among digital marketing platforms to get the most out of them. One particular interest is YouTube and how brands can generate more video views. YouTube Video Views: What Have We Noticed? Recently we have begun to wonder if Facebook possibly limits the exposure of YouTube po...
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Succession Planning – Have you thought about what will happen to your business when you retire?

If you have built up a successful family business, planning your exit is essential to ensure its survival as well as funding your own retirement. Whether the business is being passed to family, sold to a third party, or bought by employees, the tax consequences must not be overlooked. Where shares in a limited company, or assets of an unincorporated business are sold on for a profit, capital gains tax (CGT) will be due.  CGT is usually at a rate of 20% for higher rate taxpayers, but En...
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Could Your Audience Determine Your Search Engine Optimisation Strategy?

When it comes to search engine optimisation, there are two primary considerations – what are the most common search terms and what do Google (and other engines) want from websites owners? With the right approach to both, you could be more successful at ranking better. Or can you? Often businesses will use one or two keywords within their site for ranking purposes. This would be great if all users behaved the same – but as we know this is not the case. Search Engine Optimisation In Dig...
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Three Reasons Not To Buy From A Content Mill

I’ve seen a lot of businesses who look to get cheap content from a so-called content mill. These are websites or businesses that offer blog posts and website pages for cheap prices. While costs are important to consider in any business, you must also think of other factors when outsourcing tasks. In my opinion there are several reasons why you shouldn’t buy products from content mills. If you are thinking about it, here is some food for thought. 1. Low Cost = Less Time Spent On Content ...
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TwoFeetMarketing 365: Monday 3rd April 2017

Our apologies for the delay in 365 updates, March has been super busy, but still no excuses. Are there any projects that you began in earnest in the new year but have failed to follow through? Take a moment to think about the projects value, is it worth taking it up again? Why did it fail? And finally, if you do want to take it up again, what will you do differently to make it more likely to succeed? TwoFeeTMarketing 365, is great for adding variety and for those who only have a little tim...
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How To Become An Affiliate Marketer For Free

In today’s modern economy, large corporations are looking for smaller businesses to help them increase revenues. This can be done in several ways. First, by offering other vendors opportunities to sell on their website – Amazon has a good programme for this. Another option is to encourage people to become an affiliate marketer and sell their products. Becoming an affiliate marketer can also be a dream for some people. It allows for you to work from home and earn a sizable income with the righ...
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Five Home Business Models For You To Consider

Don’t be put off by some who think home businesses aren’t proper businesses. A home business can be just as successful as a business based in a top office location and in cases, be even more successful. If you are looking to start a new business, you should be clear on what model (or models) you want to follow. There are numerous models to choose from, and each has a different success strategy. A home business has the advantages of lower costs and more flexibility, although it isn’t ri...
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Five Marketing Trends That Will Make You A Success

The way you advertise your business is changing; new technology and consumer behaviours are shaping pathways to communicating with customers, that develop into new marketing trends. Recently we’ve noticed several new marketing trends that are turning out to be consistently present in successful brands. So, if you want to manage a successful business this year, see how you can implement these five marketing trends today. 1. User-Generated Content If you look at the best brands online, th...
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8 Mistakes You Are Making When Link-Building

Link-Building is a crucial aspect of your website marketing if you are trying to rank on the first page in your industry, and without a strategy, it is unlikely that Google will index your website let alone rank you well. However, bad link-building is dangerous for your brand’s website as not trying to get ranked. Google’s algorithms are pretty smart, in fact, they are very smart. They can tell between a good link and a bad link, and if it detects a bad link, your website’s rank will suff...
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