Blog motivation is something that has always interested me. The concept has been around for such a long time but the reasons why some are successful and others are not, isn’t always understood. Yet getting to grips with the motivations behind blogging might be a fundamental clue to why certain blog posts succeed and others don’t.
I must admit, I was one of the first blog adopters. One of my first blogs was on LiveJournal. I have also run blogs on Blogger and WordPress. I have also blogged for a couple of dozen companies at least. Most of the time, traffic is good, but volume of traffic does not determine the success of a blog. After all, if you write a blog about car racing and 100,000 hikers visit your site – something is wrong.
Understanding Blog Motivation
While there is little evidence to show that those with the wrong blog motivation fail, there is a lot of circumstantial evidence from online writers that it can result in failure. Also, there is research out there that the right motivation supports the growth of a blog.
There are many reasons why people might start a blog. Research, by Merja Mahrt and Cornelius Puschmann, found that 61% of science bloggers had multiple reasons for blogging. By having an awareness of your reasons to write a blog, you can take steps to fulfil your goals and objectives.
You can also tailor your content to better match your final goalposts and target your audience more succinctly.
One of the main reasons why people start a blog is because they enjoy writing. The research by Merja Mahrt and Cornelius Puschmann (2017) found this was the case for 79% of bloggers.
Research in 2016 by Brewer and Piper, of older adult bloggers, found one of their main motivations was because it was natural to them. Therefore, if you want to start a blog, you must enjoy the activity, otherwise, you might find motivational barriers that will prevent you from writing content frequently enough to become a success.
Another core motivational urge was to become part of a larger community. Both studies found that this was a strong reason for blogging. In fact, blogging is a great social exercise and there are several ways that blogging can support social standing within any community.
Firstly, your writing can be read, shared and commented upon by numerous people who have the same interests. These people don’t always have the same opinions as you but creating online discussions can be excellent for social acceptance.
Another reason people start a blog is that they want recognition from their peers within an industry and the wider community.
For instance, any business blog writer, whether they specialise in marketing, accounting or leadership is trying to grab the attention of the business community and other business leaders.
What Is Bad Blog Motivation?
There are many times when the reason to blog just isn’t right. This can lead to blog failure, wasted time and misallocation of resources. Some of the worst reasons to start a blog include:
Trying to build links – This is a slow and long process. Link building can be done in several other ways that are more time effective.
To Earn Money – This is a long-term goal but not one that can be achieved overnight. There are many ways your blog can earn you an income, but to do so you need to build an audience, gain their trust, and then have something of value to sell.
To Build Traffic – Blogging and traffic might go together, but traffic building shouldn’t be a reason to start a blog. After all, the wrong traffic means nothing.
To Improve SEO – Those that blog to improve their SEO can get good results. However, writing for a search engine is a poor tactic as it can result in unreadable content.
What Is Your Blogging Motivation?
There are numerous reasons why writers start blogs. While skill has a part to play in their success, it is also important to have the right motivations to succeed.
Studies have found the most long-lived blogs tend to have similar motivations – to be part of a community because they enjoy the process and to gain recognition.
If these are reasons for your blog, then you are on your way to becoming a success. If not, then your blog could still become a success but it might need the support of someone who has the right motivation to support it. Why did you start a blog? What is your top tip for staying motivated when writing a blog that isn’t going well? Let us know in the comments below.