TwoFeetMarketing 365: Day 21

Sales are important for a business and sales people receive most of their pay from making sales. However, this has a negative impact on your business’ prominence. Salespeople are so interested in reaching numerous people so they can increase their chance of making a sale; that they forget to qualify their leads. The number of times people attempt to sell digital marketing to an online marketing company or bookkeeping services to an accountant is outstanding. Most of the time, these incidents ...
More

TwoFeetMarketing 365: Day 12

If today should be a ‘rest day’ but you’ve got too much to do, first sit down with your diary, can you make your week more efficient? Decide which jobs are essential, how long they should take and how long you want to be working today. When the times up, stop and take a break. After all, there’s always something to be doing when you run a business!
More

TwoFeetMarketing 365: Day 9

Optimising your website is one of the most important activities. If you don't, nobody can find you on Google and you can lose up to 80% of your traffic. One of the most forgotten elements of SEO is sorting out web crawl errors. These are URLs search engines have tried to access but nothing exists at the address. Look at your web crawl errors and any that exist, redirect to another page – not a 401. This is one of those things that is simple if you know what you are doing. Give us a call if yo...
More

TwoFeetMarketing 365: Day 8

Sharing other people’s content is a great way to grow your following on social media. Take a moment today to think of a brand you know that your potential customer’s might be interested in. Search for their website, find their Twitter icon. Scroll through their Tweets, pick a good, recent one and retweet it, (either with or without a comment). For example, a recruitment agency, sharing a Tweet from the feed of their great office supplier. It really doesn’t take long and will help boost your r...
More

TwoFeetMarketing 365: Day 7

Run out of motivation for a blog post? Get someone else to do it! No really, this is actually a good idea as blogs with more writers tend to get more readership. Consider asking an employee to write 400-600 words on an aspect of the business they’re involved in. Alternatively, ask a friend in another industry to write a blog for you, and they get free advertising. You can always return the favour later.
More

TwoFeetMarketing 365: Day Six

Have you noticed that many well-respected brands are inserting their own advertising in the middle of articles? Take a moment to try this out, as we have done at TwoFeetMarketing (have a look here). It doesn’t take long to create a banner if you use a site like Canva (others are available) as we did. You could ask readers to join your mailing list, visit another page or support your work etc.
More