Sales are important for a business and sales people receive most of their pay from making sales. However, this has a negative impact on your business’ prominence. Salespeople are so interested in reaching numerous people so they can increase their chance of making a sale; that they forget to qualify their leads. The number of […]
Any industry can have an informative and inspiring blog, from a restaurant, to a car dealership, to a furniture shop. Start with a basic schedule of a fortnightly blog post. It will improve your page ranking, hopefully provide solutions for your audience’s problems, and will give them another way to interact with your brand.
Take some time to look over the first couple of sentences (headings or otherwise) on your website front page, do they contain your keywords (without too much!). Will it captivate visitors, does it reflect your brand? This week we’ve allocated some serious time on the TwoFeetMarketing website, let us know what you think!
Consider trying to make an infographic for your brand. They look particularly good on both your website, Facebook, and Pinterest. Canva is a great place for the beginner, where you can make a free infographic (there are paid upgrades available and other sites that also over this service).
If today should be a ‘rest day’ but you’ve got too much to do, first sit down with your diary, can you make your week more efficient? Decide which jobs are essential, how long they should take and how long you want to be working today. When the times up, stop and take a break. […]
Take a few minutes to connect with people on LinkedIn. Don’t think sales, think network! We have found that a lot more business people are connecting on LinkedIn, on the weekend.
Optimising your website is one of the most important activities. If you don’t, nobody can find you on Google and you can lose up to 80% of your traffic. One of the most forgotten elements of SEO is sorting out web crawl errors. These are URLs search engines have tried to access but nothing exists […]
Sharing other people’s content is a great way to grow your following on social media. Take a moment today to think of a brand you know that your potential customer’s might be interested in. Search for their website, find their Twitter icon. Scroll through their Tweets, pick a good, recent one and retweet it, (either […]
Run out of motivation for a blog post? Get someone else to do it! No really, this is actually a good idea as blogs with more writers tend to get more readership. Consider asking an employee to write 400-600 words on an aspect of the business they’re involved in. Alternatively, ask a friend in another […]
Have you noticed that many well-respected brands are inserting their own advertising in the middle of articles? Take a moment to try this out, as we have done at TwoFeetMarketing (have a look here). It doesn’t take long to create a banner if you use a site like Canva (others are available) as we did. […]