In today’s modern economy, large corporations are looking for smaller businesses to help them increase revenues. This can be done in several ways. First, by offering other vendors opportunities to sell on their website – Amazon has a good programme for this. Another option is to encourage people to become an affiliate marketer and sell […]
Don’t be put off by some who think home businesses aren’t proper businesses. A home business can be just as successful as a business based in a top office location and in cases, be even more successful. If you are looking to start a new business, you should be clear on what model (or models) […]
The way you advertise your business is changing; new technology and consumer behaviours are shaping pathways to communicating with customers, that develop into new marketing trends. Recently we’ve noticed several new marketing trends that are turning out to be consistently present in successful brands. So, if you want to manage a successful business this year, […]
Link-Building is a crucial aspect of your website marketing if you are trying to rank on the first page in your industry, and without a strategy, it is unlikely that Google will index your website let alone rank you well. However, bad link-building is dangerous for your brand’s website as not trying to get ranked. […]
Birthdays are great fun, so why not mark in your diary the anniversary date for your business starting? You can use this day to produce marketing materials for social media. Perhaps get a cake, take a picture on your smartphone, and share it on Facebook, Instagram, Twitter etc.
At TwoFeetMarketing, we often have a to-do list in our diary, the last one was made about 4 weeks ago! Today, check out your last to do list, then for each item, decide is it still necessary? Can it be delegated? Is an item dependent on another task being completed first? Take all the relevant […]
Take a moment to think about what went great for your business this week, then give yourself a pat on the back. Even if it’s been a bad week for you, there is likely to be something that went ok.
Is your LinkedIn profile up-to-date? Perhaps you’ve not long started your business, if you have, make sure you’ve updated your career and not left your previous place of work on it! Obviously, we recommend you update your LinkedIn profile and become an active member, especially if you are self-employed, but if you have lots on […]
If you’ve got kids, getting to know other parents in the playground can be a great way to network. Not only might you find potential customers/clients, for example if you run a mobile hairdressing service, a parent might be interested when they find out what you do. Or perhaps you sell office supplies and another […]
People really like to read facts and evidence when making decisions. Research some facts about what you do, and what you offer your clients/customers. You could use these facts in numerous ways, e.g. an infographic, marketing email, blog post, Facebook post etc. Just remember to cite your sources.