Could Your Audience Determine Your Search Engine Optimisation Strategy?

search engine optimisation
When it comes to search engine optimisation, there are two primary considerations – what are the most common search terms and what do Google (and other engines) want from websites owners? With the right approach to both, you could be more successful at ranking better. Or can you? Often businesses will use one or two keywords within their site for ranking purposes. This would be great if all users behaved the same – but as we know this is not the case. Search Engine Optimisation In Dig...
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Three Reasons Not To Buy From A Content Mill

windmill here is represent a content mill
I’ve seen a lot of businesses who look to get cheap content from a so-called content mill. These are websites or businesses that offer blog posts and website pages for cheap prices. While costs are important to consider in any business, you must also think of other factors when outsourcing tasks. In my opinion there are several reasons why you shouldn’t buy products from content mills. If you are thinking about it, here is some food for thought. 1. Low Cost = Less Time Spent On Content ...
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TwoFeetMarketing 365: Monday 3rd April 2017

Our apologies for the delay in 365 updates, March has been super busy, but still no excuses. Are there any projects that you began in earnest in the new year but have failed to follow through? Take a moment to think about the projects value, is it worth taking it up again? Why did it fail? And finally, if you do want to take it up again, what will you do differently to make it more likely to succeed? TwoFeeTMarketing 365, is great for adding variety and for those who only have a little tim...
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How To Become An Affiliate Marketer For Free

In today’s modern economy, large corporations are looking for smaller businesses to help them increase revenues. This can be done in several ways. First, by offering other vendors opportunities to sell on their website – Amazon has a good programme for this. Another option is to encourage people to become an affiliate marketer and sell their products. Becoming an affiliate marketer can also be a dream for some people. It allows for you to work from home and earn a sizable income with the righ...
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Five Home Business Models For You To Consider

start you online home business
Don’t be put off by some who think home businesses aren’t proper businesses. A home business can be just as successful as a business based in a top office location and in cases, be even more successful. If you are looking to start a new business, you should be clear on what model (or models) you want to follow. There are numerous models to choose from, and each has a different success strategy. A home business has the advantages of lower costs and more flexibility, although it isn’t ri...
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Five Marketing Trends That Will Make You A Success

marketing trends words
The way you advertise your business is changing; new technology and consumer behaviours are shaping pathways to communicating with customers, that develop into new marketing trends. Recently we’ve noticed several new marketing trends that are turning out to be consistently present in successful brands. So, if you want to manage a successful business this year, see how you can implement these five marketing trends today. 1. User-Generated Content If you look at the best brands online, th...
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8 Mistakes You Are Making When Link-Building

link-building image
Link-Building is a crucial aspect of your website marketing if you are trying to rank on the first page in your industry, and without a strategy, it is unlikely that Google will index your website let alone rank you well. However, bad link-building is dangerous for your brand’s website as not trying to get ranked. Google’s algorithms are pretty smart, in fact, they are very smart. They can tell between a good link and a bad link, and if it detects a bad link, your website’s rank will suff...
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TwoFeetMarketing 365: Day 34

At TwoFeetMarketing, we often have a to-do list in our diary, the last one was made about 4 weeks ago! Today, check out your last to do list, then for each item, decide is it still necessary? Can it be delegated? Is an item dependent on another task being completed first? Take all the relevant items on your list and pop them in your diary at suitable times, or allocate elsewhere. Some could be slotted in on your admin session, others may need a full-time slot allocated. But by doing this, hopefu...
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