It is common in today’s digital marketing world for the terms “article” and “blog post” to be interchangeably used. However, this is actually inaccurate. There are distinct differences between the two and understanding what sets them apart and how your business should use them, can help you generate good website traffic.
So what is the difference between the two and how can you use them to help you?
What Is A Blog Post?
A blog used to be a way for people to express themselves online through their personal ramblings. These blogs were the digital version of a diary (or log). They were mostly run by individuals and had very little purpose other than to explain what the person did or how they were feeling.
Then businesses started to use blogs to generate interest in their brands. To begin with they were just the corporate version of an individual’s blog. However, as the web has developed they’ve moved on. The problem is that nobody really wants to know about what is happening in a business. Readers wanted value.
Therefore, businesses looked at starting to use blogs as a way to pass on useful information. This is often where the confusion between articles and blog posts occurs. Both convey important information, but it is how they do it that differentiates them from each other.
The first difference between the two is that a blog post is informal and more conservational. This makes them more sharable and likely to go viral. This can be useful as it personalises your brand while also giving valuable information.
Contrary to popular believe, a blog post can be any length and often contain highly useful information. Yet blogs are often seen as lower value because of the tone and style of them.
What Is An Article?
An article is normally a very formal piece of writing that is thoroughly researched and contains specific details. Often they will include an opinion that is backed up with several statistics or case studies on a topic that is relevant to the author or the publishing base.
Their tone is often highly professional and academic as if written by a university student. This is to convey authority of the information and seriousness of that subject.
Yet this doesn’t mean there isn’t any emotion within a piece. Many articles are written by individuals who are very passionate about the topic and their arguments often demonstrate their enthusiasm for the subject.
Articles tend to be long (over 1000 words) and so take longer to read. Therefore, they have lower reader numbers but those that do finish the article are often more knowledgeable about your business and what you can offer them.
Which Should I Publish: Articles Or Blog Posts?
The answer to this is that it depends. Some businesses focus on publishing blog posts and achieve excellent results while others post articles and receive just as good a response. The main contributor to success is not in the style but in a combination of factors such as:
- The audience – what do they want to read?
- The writing quality – high quality of writing will yield better results.
- Your scheduling system – posting on the wrong time / day will minimise impact.
- Your final message – if you write something nobody cares about, then why will they read it?
- Your strategy – how do you want to use blog posts and articles?
At TwoFeetMarketing we use both. Blog posts, like this, are here to convey information in a friendly tone and pass on valuable information we hope you will enjoy. Our articles are published in our members’ area and are for those who have subscribed to our subscription service. This does mean we have more readers to our blog, but we place significant value in our articles.
How Often Should You Publish Articles And Blog Posts?
This is again a question that is dependent on you. While there is strong evidence that regular blog posting will support your business in generating traffic and leads, you need to remain consistent. Posting five times a week for a month and then going silent is not going to help you. You need to find a schedule that works for you. That is whether you publish blog posts, articles or a mix of either.
Blog posts and articles are different marketing tools. Blog posts are more informal than the highly researched articles but both can have significant and equal use in your online marketing plans. The question is what is right for your business and how much can you handle.