How To Raise Prices – Without Losing Customers

During every business’ life, there will be times when the pricing strategy needs to change. If you are thinking this now, you might be wondering how you can raise prices but avoid annoying your customers. To raise your prices and then lose your customers would serve your business no good.In contrast, you might need to raise prices to cope with industry demands such as higher costs, new legal requirements or to earn a better personal income.Here are several ideas for you to consider w...
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How Annoying Employee Behaviours Affect Your Business

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Your staff are the most valuable resource for your business. They help you sell to prospects, deliver services to customers and earn revenue to build a strong business.They can also be a nightmare. Research articles have regularly demonstrated how annoying staff behaviour can financially affect businesses. The employee behaviours that can impact your business’ performance include:Annoying employee habits (i.e. colleagues eating loudly/messily). Negativity (from management or col...
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Google Remarketing: A Powerful Tool For Your Business

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Google Remarketing is a tool that is often forgotten about or poorly used by brands, yet it could be one of the most powerful assets in your arsenal for increasing the returning percentage of website visitors from interested prospects. The costs can be significantly lower than using other PPC tools such as Facebook, especially when you compare cost per conversion.So why is Google Remarketing so useful for your business and what are our top tips for its use? The Benefits Of Google Remark...
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Seven Ways To Make Your Twitter Updates More Shareable

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Whether you are looking to promote your products, share a story, or educate an audience – Twitter is a great tool for expanding your reach. Yet many brands struggle to get their Twitter updates noticed and shared. This is because they fail to use proper strategies and don’t keep updated with best practices to make the most of their opportunities. You Can Be Viewed By A Nation Over the past year, we’ve collected data on our Twitter campaigns. For our few select clients of Twitter marketing,...
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Top Ten Blogging Tips Have A Great 2017

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2017 is going to be a year of online content again. Every year, increasingly more people are using online media to educate and entertain themselves. There are many ways to encourage audiences to visit your brand, but blogging is still going to be an important aspect of your online marketing in 2017. So here are some blogging tips to help you out. 1. Use Grammarly Or Another Grammar Checker Whenever you took your English qualifications, at whatever level, doesn’t mean you automatically have...
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Meeting Customer Expectations Through Social Media

There is no doubt that social media has changed the world. Consumers are spending more than 1 hour 40 minutes a day on their social profiles completing a variety of social and practical tasks, which has led to many businesses now utilising social media to help connect, engage, and sell to consumers. In some cases, this has worked fantastically, in others it has not.However, research has shown social media is now becoming a crucial factor in meeting the expectations of customers. With the...
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The Apprentice Final: Team Selection And Knowing Your Product

So, it was the Apprentice final last night, and 12 weeks of heartache, despair and excitement are now over. First, we should say congratulations to Alana Spencer on her win and new business partner. In her victory, she has become part of a very select group of individuals.It was a close final, but there were two key aspects that contributed to the success of Alana and undermined Courtney. 1. Team Selection Alana was very careful in her team selection. She chose team members that she kn...
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Apprentice Week 11 – The Interviews

As the Apprentice entered its penultimate week, we were treated to a view of the candidates under extreme pressure. The four interviewers this year were as tough as they’ve ever been, though it did reveal a lot about the candidates.It also gave us some key lessons to learn about business, especially in regards to getting funding. 1. Don’t Hide Your Failures One of the biggest mistakes on the episode was Frances Bishop not acknowledging her failures. Her successful kid's clothing brand,...
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